Curriculum International Master of Business Administration

What is an iMBA?

An international Master of Business Administration is a strategic and concept oriented approach for future business leaders and entrepreneurs who will be equipped to start scalable businesses once they leave Lyon Business School.

Main Traditional Teaching Subjects :

The iMBA takes some of the core subjects taught in the Bachelor program to more strategic and international levels. These subjects include the following: Mergers and Acquisitions, Strategic Marketing, Corporate level strategy, Cross Cultural Management, Business Intelligence, Corporate Finance, Lean Business Strategy.

Here is a graphic overview of the subjects taught in this 2-year program (please note that we constantly improve our program, which may therefore change during the year)

Main New Teaching Trends

Lyon International Business School offers modules in some of the most cutting edge technological advancements of the age. We pride ourselves in ensuring that our students leave us knowing far more than their competitors. The three following areas are some of the latest trends in contemporary business circles.

Digital marketing has bulldozed most conventional forms of marketing and opened up an entirely new era of communication between businesses and consumers/ clients, particularly through Internet Marketing. We show our students, in detail, what mediums are available to them and how to make the most of the latest digital platforms. As Masters students, we will focus more on the conceptual side of what to do to achieve success through a digital marketing campaign, rather than focusing only on the technical elements.

Big data refers to the collection and study of enormous data sets. Now more than ever, companies are able to quantify the effectiveness of their practices and we want our students to be fully conversant in this remarkable new skill. Masters students will be given advanced instruction on analysis of key data that they may find essential in future.

We also offer introductions to contemporary design practices, such as the incredible world of 3D printing. During the year, our students will be taken to explore a ‘fablab’, a workshop for digital fabrication using computer operated tools, in order to see how this extraordinary technology works. This is the future of digital design and our iMBA students will need to know how it works and how it could be useful to them in the future.

One of the biggest differences between the iBBA and iMBA programs is that the Master’s program prepares graduates to successfully run their own scalable entrepreneurship project. At the end of their time with us, they should be equipped with all the tools necessary to build and run a successful enterprise.

Teaching Methods

The manner of instruction for iMBA students is very similar to that of iBBA students, except that the content of the classes differs greatly. All classes are 5 hours long and comprise of a morning (9am-12pm) and afternoon (2pm-4pm) session.

All disciplines will be taught in a variety of different modules covering particular topics. The modules are each made up of a variety of complementary classes taught by the same lecturer over a short or long period of time. Homework may be prescribed to students by individual lecturers to ensure that students have more structured time to practice the skills they have acquired.

Students are expected to create their own model company, or entrepreneurial project, in order to put what they learn through the curriculum into practice. We strongly encourage group work to brainstorm subsidiary material for this project, however, we insist that students take full, individual responsibility to complete work on their own project.

There will be no comprehensive exam to complete at the end of the year. Progress will be judged either at the end of each class by asking students to apply the topic covered during the morning session to their entrepreneurial project during the afternoon. Or, through a test given at the end of the module as a summary of what has been covered. Along with these constant markers of their development, students will be asked to write a dissertation on a particular topic and give an oral exam at the end of the year.

In class, lecturers will make frequent use of case studies to further bring the theories and skills covered to vivid life. So, in addition to testing theories and skills with their own model company, students will be able to learn from the methods and actions of some of the most successful, respected, international businesses.

Students who have completed similar modules in previous degree programs, may apply for an automatic validation of that subject so they do not have to repeat it. For those who may have subjects they wish to devote additional attention to, we promote the use of Massive Open Online Courses for students to do in their spare time.

You can download our teaching calendar for 2014-15 as a pdf or add it to your iCAL. Please note that small changes may occurs during the year.

Non-elective Activities

As Master students you should play a major role in organizing some of our non-elective activities and motivate younger students to join these causes. We hope to develop a sense of empathy and community responsibility in all of our graduates. This is also an opportunity to hone your leadership and organizational skills and will show up favourably on your CV.

You should therefore :

* help with defining an associative project

* organize sports events

* experience social entrepreneurship

* be a driving force behind these projects

These are some of the activities led by our master students in the past:

Selling Strategy

What does it take to be a highly successful professional salesperson? This course answers this question and guides the student to explore and understand successful sales techniques and behaviors. Upon completion of this course the student will have also developed competency in professional selling approaches, conversations and presentations, and effective selling strategies and techniques. Course topics include creating value in the buyer-seller relationships, prospecting, sales call planning, communicating the message, negotiating for win-win solutions as well as closing the sale.

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To understand the fundamental concepts of statistics and the mathematical tools used to represent data. To be able to present and interpret data in graphical forms. To efficiently analyse and characterise data, deriving facts and extracting relevant data from datasets and graphical representations. To calculate probability distributions, recognizing families of distributions. To be able to manipulate exponentials and logs. To understand sampling rates and sampling errors.

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Public Relations

creating certain
 assignments throughout,

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Asian Studies

This course will enable students to have sufficient knowledge to deal with the business people in Asia (especially in China, Hong Kong, Macao, Taiwan and South-East Asia), particularly in doing business or in building up relationships. Through practical workshops and case studies, students will master the subtleties of « savoir, savoir faire & savoir être » of the Asians. This course will also enable students to be aware of the differences in culture, behaviour, attitudes, skills, etc. between Westerners and Asians. Students will be able to be operational rapidly when they work with the Chinese Diaspora and will master the business practices including the non verbal business practices in Asia. At the end of this course, students should be able to distinguish things that they can do, things that they should do and things that they should never do while doing business in Asia. This course will ease students to build up a stronger « guan xi » with Asian partners, in order to create a win-win situation in their professional life.

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Digital Marketing

Digital marketing is all about using an array of internet tools to build credibility and visibility online. Through this course, you will learn how to build a digital strategy, identify and track business goals, form meaningful customer relationships and converting casual users into sales. This course will give you the knowledge to leverage the web and technology to build a website, accurately use analytics, data interpretation,  search engine optimization (SEO), paid advertising (AdWords), content marketing and social media.

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Business with China

This course will enable students to have sufficient knowledge to deal with the Chinese Diaspora (especially China), particularly in doing business or in building up relationships. Through practical workshops and case studies, students will master the subtleties of “savoir, savoir faire & savoir être” of the Chinese Diaspora. On top of that, this course will enable students to be aware of the differences in culture, behaviour, knowledge, attitudes, skills, etc. between Westerners and Chinese. Hence, this course will ease the professional life of students when they work with Chinese, especially their partners from China. This course will also allow students to be operational when they work in China. Students will get in-depth ideas, observations and astuteness that rarely Human Resource Specialists or consultants might be able to tell due to the lack of experience in doing business with Chinese Diaspora. At the end of this course, students should be able to distinguish things that they can do, things that they should do and things that they should never do in China. The same objective is applicable to them when dealing with Chinese partners. This course will ease students to build up a stronger “guan xi” with Chinese partners, in order to create a win-win situation in their professional life. Upon completion of this course, students will master the skills to deal with China as well as with the worldwide Chinese Diaspora.

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Product Management & Innovation

Maîtriser les procédures et les processus de l’innovation de produits. Maîtriser les procédures et les processus de gestion de produits. Acquérir la connaissance le rôle d’un chef de produits ainsi que ses responsabilités et ses évolutions.

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Entrepreneurial Mindset

This course will provide the students with exposure to real-life experiences in entrepreneurship from an Anglo-Saxon perspective and will learn what type of individual is really suited for being their own boss or starting their own business. Areas to be covered include:
• What is entrepreneurship?
• Who is an entrepreneur?
• Entrepreneurial mindset
• Entrepreneurial motivations
• Entrepreneurial behaviors
• Risk taking in entrepreneurial decision-making
• Risk, uncertainty, and stakeholder involvement
Students will be required to contemplate, explore, analyze and express their thoughts, opinions and pose questions relative to the material presented in class. They will be required to write a final essay on their own suitability or desire to be their own boss in the future.

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Information Technology Management

To understand fundamental concepts and characteristics of information technologies (IT) and systems and the differents issues within organizations. To understand the reasons of organisations to use information technology in order to gain competitive advantage, solve problems and support decisions. To be able to assess, evaluate and apply appropriate emerging information technologies to organizations. To contribute to information system implementation and management.

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Law I

To understand the legal operations inside a company. To know the rules governing the rights and obligations of a company. To know the different types of companies in France, in the UK and in the USA. To go deeper in intellectual property law : to learn about the contractual aspects of licensing and the legal procedures in France, in the UK and in the USA. To understand the legal constraints of business competition.

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Law II

To go deeper in the legal aspects of business competition. To understand the issues of a company’s insolvency and to know the rules governing the bankruptcy procedures. To understand how to solve a legal problem in an international area.

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